Privacy Policy

Last updated: August 11, 2025

At APEX Apparel, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase from us.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Create an account on our website
  • Make a purchase or attempt to make a purchase
  • Subscribe to our newsletter
  • Contact us for customer support
  • Participate in surveys or promotions

This information may include:

  • Name and contact information (email address, phone number, shipping address)
  • Payment information (credit card details, billing address)
  • Account credentials (username, password)
  • Purchase history and preferences
  • Communication preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and location information
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on our site
  • Device information (screen size, mobile device identifiers)

2. How We Use Your Information

We use the information we collect for various purposes, including:

Order Processing and Customer Service

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Provide customer support and respond to inquiries
  • Handle returns and exchanges

Account Management

  • Create and maintain your account
  • Authenticate your identity
  • Provide personalized experiences
  • Save your preferences and order history

Marketing and Communications

  • Send promotional emails and newsletters (with your consent)
  • Inform you about new products, sales, and special offers
  • Personalize marketing messages based on your interests

Website Improvement

  • Analyze website usage and performance
  • Improve our website functionality and user experience
  • Conduct research and analytics
  • Prevent fraud and enhance security

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our business, including:

  • Payment processors (to handle transactions securely)
  • Shipping companies (to deliver your orders)
  • Email service providers (to send communications)
  • Website hosting and analytics providers
  • Customer service platforms

Legal Requirements

We may disclose your information if required by law or in response to valid legal processes, such as:

  • Court orders or subpoenas
  • Government investigations
  • Protection of our rights and property
  • Prevention of fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

  • SSL encryption for data transmission
  • Secure servers and databases
  • Regular security audits and updates
  • Access controls and employee training
  • PCI DSS compliance for payment processing

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Types of cookies we use include:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable basic functions like page navigation and access to secure areas.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Marketing Cookies

These cookies track your browsing habits to provide personalized advertisements and measure the effectiveness of our marketing campaigns.

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

6. Your Rights and Choices

You have several rights regarding your personal information:

Access and Portability

  • Request access to your personal data
  • Receive a copy of your data in a portable format

Correction and Updates

  • Update or correct inaccurate information
  • Modify your account preferences

Deletion

  • Request deletion of your personal data
  • Close your account

Marketing Communications

  • Unsubscribe from marketing emails
  • Opt out of promotional communications
  • Manage communication preferences in your account

To exercise these rights, please contact us using the information provided below.

7. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@apexapparel.com

Phone: +1 (555) 123-4567

Address:
APEX Apparel
123 Fashion Street
Style District, NY 10001
United States

We will respond to your inquiry within 30 days of receipt.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you of significant changes via email or website notice
  • Provide you with an opportunity to review the changes

Your continued use of our website after changes are made constitutes acceptance of the updated policy.